Industry Trends

From Gut Feel to Clarity: 3 Steps to Smarter Brand Decisions

Every commercial and brand leader has experienced it: the monthly performance review where...

Breaking Down Barriers: Why Are Only 31% of Type 2 Patients on GLP-1s?

GLP-1 receptor agonists such as Ozempic, Wegovy, and Mounjaro are transforming the care of type 2...

The 2024 Diabetes Pharmaceutical Landscape

Diabetes is a widespread chronic condition affecting millions worldwide. According to recent...

Navigating Human Factors Research without a Dedicated Team

Human factors research is crucial in MedTech and pharmaceuticals in the diabetes space. While large...

Testing Before Trending: How to Assess Influencer Impact in Healthcare Campaigns

In the 2024 healthcare marketing landscape, influencers have become pivotal players. The power of...

Data Security in Patient-Focused Research: Safeguarding Privacy and Ensuring Trust

As the healthcare landscape continues to evolve, patient-focused research has become a driving...

3 Ways Scientists are Revolutionizing Mental Health Treatments

It’s an exciting time in the world of mental health science. In recent years, researchers have made...

The Future of Kidney Care: Novel Treatments and New Initiatives

Today, more than one in seven U.S. adults are estimated to have chronic kidney disease (CKD), which...

Type 2 Diabetes Study: Health Management Trends and Challenges

A Know Diabetes by Heart™ survey conducted using the Thrivable research platform reveals the...

COVID-19: Disparities Faced by Americans Struggling to Manage Diabetes

With rates of diabetes on the rise, understanding the current state of care and the additional...