Understanding patient behavior is critical for developing diabetes treatments and products. In pursuit of these insights, many organizations often fall into common pitfalls that keep them from truly connecting with their target audience. Let’s explore these typical missteps and how companies can avoid them to drive more impactful outcomes.

Lack of Patient-Centric Approach

One of the most common missteps in market research is failing to adopt a patient-centric approach. Traditional methods often prioritize high-level data collection without getting into the nuances of patient experiences. This oversight can lead to misaligned strategies and missed opportunities for innovation. Thrivable emphasizes the need to listen to the patient's voice directly, ensuring that insights are grounded in real-world experiences and needs.

Inadequate Recruitment Strategies

Recruitment is the most consistent and significant challenge in market research, especially in specialized areas like diabetes. Many companies struggle to reach and engage the right participants, leading to study delays and compromised data quality. Efforts to engage hard-to-reach audiences and verify the authenticity of participants are crucial for ensuring the reliability and relevance of research findings.

Insufficient Data Depth and Quality

Another common pitfall is gathering superficial data that fails to provide actionable insights. Without comprehensive and high-quality data points, companies may miss nuances in patient behavior and preferences. Thrivable supports research depth by collecting and maintaining over 50 data points per patient, including clinical metrics like average A1c levels. This robust dataset enables researchers to uncover meaningful correlations and trends that give teams confidence.

Neglecting Proactive Research Opportunities

Lastly, many organizations focus solely on reactive research, responding to current market demands rather than anticipating future needs. Proactive research is essential for staying ahead of trends and developing breakthrough innovations. 

By avoiding common missteps such as inadequate recruitment, superficial data collection, and disjointed strategy integration, companies can drive meaningful outcomes. For organizations committed to advancing patient-focused healthcare, partnering with Thrivable ensures that every research project leverages both comprehensive data and patient-centered insights. Connect with our sales team to discover how you can transform your insights into impactful innovations that improve patient outcomes with Thrivable.

About the author

Adam Zandman

Adam Zandman

Adam, Thrivable's Marketing Director, is a passionate advocate for improving the patient experience, driving companies to prioritize the patient voice in their decisions