The allure of vast, generalized datasets can be tempting. After all, who wouldn't want access to a broad swath of information, seemingly encompassing every demographic and interest?

But here's the truth: breadth doesn't always equate to value when it comes to market research. Specialized, niche data often holds the most power, and for good reason.

At Thrivable, we specialize in connecting clients with niche audiences within the diabetes community. Our approach centers on the belief that targeted, focused data yields the deepest and most actionable insights. 

A few of the niche audiences we can connect you with include:

  • Caregivers of children with diabetes

  • People who have Major Depressive Disorder (MDD)

  • Those who have taken an at-home genetic test, like 23 and me

Niche data is not just beneficial but essential

Relevance and Targeting
Imagine trying to navigate a crowded marketplace blindfolded. That's what using broad, generalized data feels like. In contrast, niche data allows us to remove the blindfold and zero in on the specific audience that matters most to our clients. By targeting hard-to-reach demographics, we ensure that every data point collected is relevant and actionable.

Quality Over Quantity
It's a familiar adage, but it holds true in market research. While broad datasets may boast impressive volume, they often lack depth. Niche data, on the other hand, offers a level of granularity and detail that creates breakthroughs. This depth enables us to uncover nuanced insights and trends that might otherwise go unnoticed.

Access to Hard-to-Reach Audiences
One of the biggest challenges in market research is accessing hard-to-reach demographics. Whether it's due to privacy concerns, niche interests, or logistical barriers, certain audiences can be notoriously difficult to engage. Thrivable specializes in overcoming these obstacles, leveraging our extensive database of patients within the diabetes community to tap into audiences that others might struggle to connect with.

Building Trust and Engagement
When individuals feel seen and heard, they're more likely to engage meaningfully with research efforts. By focusing on niche audiences, we demonstrate our commitment to understanding and addressing their unique needs and challenges. This fosters trust and rapport, leading to richer, more candid insights.

Niche data isn't just about narrowing your focus—it's about sharpening it. By honing in on the specific needs and interests of the diabetes community, we're able to deliver insights that are not only relevant and actionable but also deeply meaningful.

At Thrivable, our commitment to niche data is our differentiator. We believe that understanding the nuances of niche audiences is key to unlocking true market intelligence. Contact our sales team if you’re ready to dial in on the audience that will move the needle for your organization this year.  


About the author

Adam Zandman

Adam Zandman

Adam, Thrivable's Marketing Director, is a passionate advocate for improving the patient experience, driving companies to prioritize the patient voice in their decisions