At Thrivable, we understand the importance of integrity in research, especially when it comes to topics relating to health. This is why we adopt a robust and comprehensive approach when designing our fraud management policies. Here’s a closer look at the steps we take:

Profile Verification

Fraudulent activity often begins with false identity and profile details. Thrivable counters this by:

• Geographic Analysis: Identifying red flags in profile data such as location, IP address, or other signs of geographic manipulation.

• Blacklist Database Scans: Cross-referencing panel members against known fraud records.

• Inconsistent or Illogical Information: Checking member profiles for inconsistency, as well as health condition and treatment combinations that are impossible or highly improbable based on typically observed patterns.

• In cases where additional review is needed, we may conduct verification calls with panel members to verify authenticity.

Bot Detection

Automated accounts or "bots" pose a significant threat to data quality. We address this by:

• Implementing multiple layers of automated tests such as CAPTCHA and other security features built-in to our survey platform to automatically flag and disqualify high-probability bots.

• Reviewing profiles of flagged respondents to determine next appropriate action such as manual verification or permanent exclusion.

Response Quality Oversight

Ensuring meaningful responses is key to high-quality research. Thrivable monitors:

• Incoherent or Incomplete Responses: Answers that are nonsensical, irrelevant, or lacking sufficient details.

• AI-generated Responses: Answers that exhibit key characteristics of AI-generated output.

Participant Accountability

Thrivable fosters accountability among panel members by:

• Tracking No-Shows: Flagging participants who fail to attend studies, and removing them from future eligibility. 

• Disqualifying Non-Compliant Members: Excluding those who disagree with or disregard research rules.

By implementing these strategies, and continually seeking ways to further strengthen our security measures, Thrivable ensures the delivery of authentic, reliable research data. These policies safeguard the integrity of studies and instill confidence in results.

If your organization needs a recruitment partner that understands the importance of fraud management, contact our sales team to discuss your options for recruiting patients and conducting research with them.