Data drives decisions, shapes strategies, and informs innovations. But what happens when data lacks the human touch? At Thrivable, we believe that empathy is the cornerstone of effective data management, especially in healthcare.

Empathy goes beyond just gathering data; it's about understanding the stories behind the numbers. It requires listening to the patient’s voice and validating that insights are grounded in real-world experiences. This approach captures the nuances of patient experiences, often missed by traditional data collection methods.

Here are a few ways we ensure our strategies always support the patient voice:

Building Trust with Participants

Trust is crucial in data collection. At Thrivable, our strategies are designed to engage hard-to-reach audiences and ensure the authenticity of participants. Using targeted recruitment strategies, we can reach a diverse patient population, ensuring our data is representative and reliable.

Enhancing Data Quality

High-quality data is essential for actionable insights. Thrivable’s methodology involves collecting over 50 self-reported data points per patient, including clinical metrics like average A1c levels. This comprehensive data collection allows us to uncover meaningful correlations and trends, providing a deeper understanding of patient behavior and preferences. This commitment to comprehensive data collection also builds trust with our panelists. 

Patient-Centric Approach in Data Management

A patient-centric approach is at the heart of what we do. By integrating patient feedback into our research, we ensure that our insights are relevant and actionable. This approach not only helps develop better treatments and products but also formulates strategies that resonate with patients.

Looking ahead, we see empathy-driven data management as the future of healthcare. With advancements in AI and data analytics, there’s an opportunity to enhance these approaches further. At Thrivable, we are committed to leading this change, ensuring that the patient voice remains a key element in research and more extensive data management approaches.

Interested in learning more about what we’re up to at Thrivable? Connect with us today

About the author

Adam Zandman

Adam Zandman

Adam, Thrivable's Marketing Director, is a passionate advocate for improving the patient experience, driving companies to prioritize the patient voice in their decisions