GLP-1 RA and SGLT2-I Adoption and Retention in Patients with Diabetes

We've tapped into our patient database, comprising over 65,000 individuals living with diabetes, to...

How to Engage Your Research Community

Engaging participants in healthcare research communities is not just about gathering data; it's...

The Importance of Collecting and Capturing Patient Experience Data

As the diabetes management industry shifts towards patient-centric approaches, the need for robust...

How to Create a Lasting Impact in Diabetes Market Research: A Proactive Approach

Diabetes affects millions globally, and the need for precise, real-time data is crucial for...

Case Study: Unlocking Insights for Enhanced Customer Retention

Understanding the intricacies of customer attrition is a critical challenge for businesses seeking...

A Practical Guide to Detecting and Preventing Fraud in Research Studies and Recruitment

Fraudulent activity can have far-reaching consequences, compromising the reliability of data and...

Navigating Human Factors Research without a Dedicated Team

Human factors research is crucial in MedTech and pharmaceuticals in the diabetes space. While large...

Testing Before Trending: How to Assess Influencer Impact in Healthcare Campaigns

In the 2024 healthcare marketing landscape, influencers have become pivotal players. The power of...

Diabetes Distress: What It Is and How to Support Yourself or a Loved One Through It

Diabetes distress is often a combination of feelings that build over time for people with diabetes,...

From Bongs to Breakthroughs: What Separates MedTech Winners from Losers

In 2010, I watched a large diabetes company’s social media team get an earful from 29 visibly...