Blog
Empowering CKD Patient Engagement and Insights with Thrivable
Brian Lee
Market Research
Chronic kidney disease (CKD) is a condition that affects millions across the country. Currently, over 35 million Americans are living with CKD—and more strikingly, an estimated 9 in 10 people who have this condition are unaware.
CKD is often not just a kidney issue; it has been linked to other health concerns such as diabetes, hypertension, and cardiovascular diseases. Not only does CKD diminish the quality of life for patients but it also imposes an annual cost of $87 billion on the healthcare system. Thus, understanding and addressing CKD is paramount, and the need for effective patient engagement has never been more critical.
Thrivable is uniquely positioned to help researchers achieve this. Our expertise across a wide range of research activities, in combination with our large and growing patient panel, means we’re able to reach patients more effectively and efficiently.
Oftentimes, engaging with the right patients comes with a set of challenges. Here’s how Thrivable steps in to help
Challenge: CKD patients are hard to identify and engage due to underdiagnosis.
Thrivable’s solution: Our extensive range of real-time patient data allows for the identification of high-risk individuals based on factors such as comorbidities. This unlocks the full breadth of our 100K+ patient panel, enabling the ability to reach CKD patients who’ve yet to be formally diagnosed.
Challenge: The CKD population is diverse, spanning different condition stages and many demographics.
Thrivable’s solution: Currently, with over 8,000 diagnosed CKD patients active in our panel, we’re capable of delivering research projects across all stages of CKD while ensuring a diverse representation of race, age, socioeconomic status, and more.
Challenge: Study logistics, time constraints, and difficulties recruiting hard-to-reach populations such as late-stage patients who are on dialysis.
Thrivable’s solution: Since our members are pre-profiled and actively engaged, we’re able to streamline many of the time-intensive processes typically involved with patient recruitment. The impact is even greater when it comes to hard-to-reach populations; feasibility assessments are quicker and more accurate—meaning we never promise what we can’t deliver—and our outreach is targeted with precision, maximizing screening efficiency. By leveraging these unique strengths of our patient panel along with our proven research expertise, we’ve optimized every step of our process to ensure we deliver extraordinary results in unbeatable timeframes.
Through this specialized approach, Thrivable empowers researchers to gain deeper insights into the CKD patient experience, leading to more effective research, tailored interventions, and ultimately, better health outcomes for those living with this condition.
At Thrivable, our mission has always been to make a positive impact on the lives of patients. Contact us today and learn more about how we can help you achieve your research goals and improve the lives of patients living with CKD.
About the author
Brian Lee
Brian is a market researcher at Thrivable, where he contributes to the successful delivery of research projects for customers. He joined Thrivable to promote patient representation and ensure patient voice is central to healthcare and medical technology decision-making.
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