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Case Study

Using Qualitative Insights to Improve the Patient Experience

As the industry-leading independent utilization and clinical review company in the United States, MRIoA (Medical Review Institute of America) empowers patients to make informed treatment decisions. The company’s review process is high touch and involves a range of patient education materials. 

MRIoA partnered with Thrivable to assess the effectiveness of these materials and the steps that patients go through to improve both the experience and associated health outcomes.

What you get

  • How to reach a highly specific target population and ensure you’re asking the right questions
  • The value of testing assumptions to uncover important nuances regarding length, format, and timing of patient materials
  • Why seemingly minor adjustments can often have the biggest impact on patient engagement
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