Project Overview
Magnolia Innovation, an established healthcare market research agency, faced the challenge of recruiting a specific mix of people living with Type 1 Diabetes – those who are extremely invested in their care and those who are not – for a crucial study on patient treatment gaps. With plans for the findings to be published in a leading diabetes journal, they needed a reliable partner who could quickly deliver access to high-quality research participants. They turned to Thrivable, and today, their key insights are in the hands of their client and on track for publication. Here’s how we made it happen.
The Challenge
With such a high-stakes project, Magnolia Innovation needed a recruitment partner who could find the right mix of patients while eliminating inefficiencies like miscommunications, inaccurate respondent data, and limited patient diversity, all of which had previously slowed their research with other vendors.
How Thrivable Responded
Thrivable focused on eliminating communication barriers, enhancing recruitment efficiency, and providing subject-matter expertise to improve results.
We started by creating and maintaining a clear participant grid, removing the burden from Magnolia Innovation to keep it updated. This solved scheduling and coordination challenges they had faced with prior vendors and established more efficient, transparent communication from day one, and ensured Magnolia Innovation had full control over the recruitment efforts.
Next, we leveraged our database of 15,000+ individuals living with Type 1 Diabetes, each with 100+ data points, to provide an optimal mix of patients who were highly engaged in their treatment plan and those who were less engaged. Managed within the participant grid, Magnolia Innovation had full sight and control over the recruitment process, making it easier to find the perfect mix of participants for the study without sacrificing quality.
While participants were being selected, we worked closely with Magnolia Innovation’s research team to refine screener questions, applying our deep diabetes expertise to ensure meaningful responses and actionable insights.
These actions, taken throughout the project, set the stage for an extremely smooth research experience.
“Working with Thrivable ensured a clear, timely, and transparent process, making collaboration smooth and easy while giving us a wide range of patients to choose from.” – Magnolia Innovation
The Result
By partnering with Thrivable, Magnolia Innovation overcame the recruitment and communication challenges they had encountered with previous vendors, enabling them to deliver valuable insights for their client’s study on Type 1 Diabetes treatment gaps ahead of schedule.
With clear documentation, fast communication, and access to the right pool of patients, Magnolia Innovation was able to gather high-quality insights quickly, going from project kickoff call to the first patient interview in only 12 days. These timely insights were essential for shaping the publication set to appear in a leading diabetes journal.
If you're looking for ways to improve your research efforts through instant access to high-quality patients, experience data, and insights from people living with diabetes or obesity, our team at Thrivable is here to help. Contact us today to explore how we can support your next research project.
