Project Overview

A top 10 US research institution was conducting a nationwide clinical trial in diabetes but had hit a wall with recruitment. After nearly a year of struggling to fill the study through social media, their own university health system, and other vendors, they turned to Thrivable. Within just four months, Thrivable delivered nearly 20% of the total study participants and gave the client new confidence in managing recruitment speed, cost, and quality.

The Challenge

Thrivable combined the strength of its patient database with a hands-on, quality-driven process. By tapping into its engaged community of individuals living with diabetes, Thrivable was able to quickly identify and connect with the right patients on a national scale, something the institution’s local university network and social media campaigns couldn’t achieve. Every participant was carefully pre-screened against study criteria, and the data was revisited throughout the project to ensure ongoing alignment with the study’s needs. This proactive approach gave the research team confidence in both the quality and reliability of their recruits.

Just as importantly, Thrivable delivered the “human touch” the client valued: a responsive, flexible team that adapted quickly to evolving needs and maintained open communication throughout the project. Clear tracking methods provided new visibility into acquisition costs and budget management, giving the institution insights they had never had before and helping them manage recruitment spend with confidence.

How Thrivable Responded

Thrivable combined the strength of its patient database with a hands-on, quality-driven process. By tapping into its engaged community of individuals living with diabetes, Thrivable was able to quickly identify and connect with the right patients on a national scale, something the institution’s local university network and social media campaigns couldn’t achieve. Every participant was carefully pre-screened against study criteria, and the data was revisited throughout the project to ensure ongoing alignment with the study’s needs. This proactive approach gave the research team confidence in both the quality and reliability of their recruits.

Just as importantly, Thrivable delivered the “human touch” the client valued: a responsive, flexible team that adapted quickly to evolving needs and maintained open communication throughout the project. Clear tracking methods provided new visibility into acquisition costs and budget management, giving the institution insights they had never had before and helping them manage recruitment spend with confidence.

 

“The overall experience was very positive and we really appreciated the desire to reach the same goals. An overall positive experience!” – Kate R., Clinical Research Coordinator

 

The Result

Once on board, Thrivable recruited nearly 20% of all recruits for the study. Most importantly, Thrivable did this in just four months, while other vendors had taken nearly a year to bring in the remaining participants.

The institution not only gained speed but also higher-quality recruits, better tracking, and improved cost efficiency compared to their earlier $1,000-per-enrollee average.


 

If you’re looking to improve your clinical trial recruitment with faster timelines, high-quality patients, and clear visibility into costs, Thrivable is here to help. Contact us today to learn how we can support your next study. Contact Thrivable today to explore how we can support your next research project.

About the author

Adam Zandman

Adam Zandman

Adam, Thrivable's Marketing Director, is a passionate advocate for improving the patient experience, driving companies to prioritize the patient voice in their decisions