Blog
The Great GLP-1 Shift: How Patient Mindset Is Reshaping Diabetes Care, Support, and Strategy
Thrivable
Webinar
With GLP-1 adoption rising from just 3% in 2021 to 23% in 2025, understanding why patients begin and continue these therapies has never been more important. Yet despite this rapid growth, nearly 75% of patients discontinue GLP-1 treatment within the first year.
To better understand this gap, we hosted a webinar exploring the factors that drive persistence with GLP-1 medications, drawing on insights from a December 2025 Thrivable research study of nearly 600 diabetes patients on GLP-1 therapy. The discussion brings together three unique perspectives—a patient, a healthcare provider, and a researcher to explore four key stages of the patient journey—awareness, prescribing, titration, and stabilization—highlighting where patients succeed, where they struggle, and what can be done to improve outcomes.
Guests:
Gary Scheiner, MS, CDCES, FADCES, Founder and Clinical Director at Integrated Diabetes Services
Maria Muccioli, Research Director at Thrivable
Liz B., Lives with Type 1 Diabetes, Mounjaro user
Host:
Sara Epstein, Product Director at Thrivable
To gain access to this webinar, simply complete the form below.
What you get
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Discover what drives long-term adherence to GLP-1 medications, based on insights from nearly 600 GLP-1 users
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Explore key barriers to GLP-1 adoption and the role healthcare communication plays in improving patient outcomes
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Gain a 360° view of the GLP-1 journey through perspectives from a patient, healthcare professional, and researcher
About the author
Thrivable
Thrivable is the new standard for patient insights — the cardiometabolic patient intelligence partner that helps diabetes and life sciences teams understand patients faster, more representatively, and with more confidence.
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Beyond the Starts: The Hidden Moments Driving 2.1 Million GLP-1 Patient Adherence Opportunity
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