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Using a Rapid-Research Platform to Prepare for Entry Into a New Market

Maria Muccioli, PhD

Maria Muccioli, PhD

Research Director

Case Studies

When Diabeloop needed to understand the end-to-end experiences of people living with type 2 diabetes in the United States, they partnered with Thrivable for fast access to on-demand patient insights. 

Taking an iterative approach to the research process, Diabeloop was able to explore U.S. market opportunities by engaging patients early and often in the product development lifecycle — completing all activities efficiently and cost effectively. 

What you get

  • How to personalize research to address differences in patient needs and expectations

  • Why precision targeting is a must for successful healthcare market research outcomes

  • The value of making adjustments throughout the development process in response to patient feedback

 

About the author

Maria Muccioli, PhD

Maria Muccioli, PhD

Research Director

Maria brings clinical research expertise to her work overseeing healthcare market research programs for Thrivable customers. She earned a PhD in Molecular and Cellular Biology from Ohio University and was also a postdoctoral researcher at the Ohio State University and a fellow at the Brigham and Women’s Hospital and Harvard Medical School.

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